London on Sale

The Sapphire Collection, a new collection by Widian, formerly AJ Arabia, is the perfect fusion of East meets West. The East: Widian, an Arabian niche perfume firm inspired by the architecture of Sheikh Zayed’s Grand Mosque and the modern Arab spirit in the city of Abu Dhabi. The West: the glittering cityscapes of the grandest Western cities, such as London, Paris, and New York. Traditional Arabic perfumery meets Western abstraction; a perfect fusion of the old and the new, the traditional and the contemporary, and yes, East and West.

London is Widian’s first entry in the Sapphire Collection, and it nails the East-meets-West theme with aplomb. On the surface, a juicy raspberry and delicate floral petals are flanked by a lush cypress and leather accord. But the smoky, moody darkness of agarwood from the jungles of the Far East sweeps shadows underneath the freshness of this scene, tugging us away from London and towards the East. Its exotic mystery is deepened further by amber and musk that lends the scent a radiantly dry, sandy texture, turning our gaze to the red-gold desserts of the Arabian Peninsula. Simultaneously reassuring and exciting, this fragrance is a fitting tribute to London, and the perfect vehicle to show what happens when Eastern exoticism meets Western polish. London truly is a winning proposition.

Oud, cypress, violet, lily of the valley, raspberry, leather, dry amber, musk, vanilla